Ridiculously Relatable.
What is the Flamingo Theory?
The Flamingo Theory is a call to recognise a mother’s need for support, restoration, and reconnection throughout her motherhood journey.
Like a flamingo that loses its vibrant pink when they care for their young, become stressed, are recovering from an injury or are malnourished – new mothers can often lose their own “pink” aka their spark, identity, and sense of self. But here’s what the outdated motherhood play book won’t tell you: you will get your pink back, and it can be more vibrant than before.
This isn’t about returning to who you were. It’s about evolving to the newer stronger more resilient version of you.
Flamingo Theory
by definition
noun | flə-ˈmiŋ-(ˌ)gō || ˈthē-ə-rē
- The conscious recognition of a woman’s need for support, restoration, and reconnection throughout the many stages of womanhood and motherhood
- A modern philosophy inspired by the flamingo - a bird that temporarily loses its vibrant pink hue when depleted, unwell or after having babies. The theory symbolises the emotional, mental, and physical exhaustion women experience as they nurture, achieve, and evolve and the powerful return to vibrancy, identity, and self-love that follows.
- A movement, community and club built on humour, connection, honesty, and empathy. Helping women “get their pink back” through shared stories, unapologetic real talk, expert insights and community connection.
“I found myself struggling to find a space that spoke to my experience as a new mother. I craved relief, perspective, and a sense of being seen in the deep and often disorienting transition into motherhood.”
It all started with a mint cupcake.
What began as a random meet-cute turned into years of unhinged text threads, late-night voice notes, big tears, deep laughs and pep talks that could make a 1950’s housewife gasp for air. The ultimate women/mum club of two, no filters, no fluff, just honest, raw and inappropriate chat.
